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粉特思餐饮品牌全案策划设计
VI / Branding / Brand naming
VI设计 品牌创建 品牌命名
粉特思™ Fantastic™为厦门薄扬餐饮管理有限公司旗下品牌。
薄扬餐饮公司成立于2015年6月,是一家全新的为打造O2O连锁餐饮品牌而生的餐饮管理企业,薄扬餐饮秉承一切以客户价值为导向的经营理念,坚持以创意体验型餐饮为依托,稳健而快速的发展,为客户打造有创意、有品质、有个性、健康而人性化的餐饮品牌。公司旗下主要品牌有粉特思、粉特快等。
粉特思™ Fantastic™是为最靓、最正宗、最好吃、最有趣的米粉而生, Fantastic™中文意为最好的极好的,且与中文谐音,这皆与粉特思™ 的品牌文化理念不谋而合。粉特思™ 除了最基本的味道和品质,更加追求品牌的个性差异,创意、健康、时尚、方便等诸多要素。
粉特思™ 的LOGO形似中国结代表着团结幸福平安,通过粉的形状寓意连线,连四方而通八达,汇聚所有最好的米粉予八方来客,这也是粉特思™ 品牌创立的宗旨,以客户为中心,以客户为导向是粉特思™ 的品牌文化,至始至终贯穿我们。
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