HIBABY海绵贝贝
品牌设计 / VI设计 / 品牌命名 / 吉祥物设计 / 包装设计
海绵贝贝是母婴用品品牌，产品已畅销国内所有城市。产品系列涵盖婴儿纸尿裤、拉拉裤到一体裤产品、柔纸巾、湿巾、洗护用品、卫生巾等。
HIBABY is a brand of maternal and infant products, products have sold well in all domestic cities. Product range covers baby diapers, toddler pants, cotton soft towel, wet wipes, baby body-wash product, sanitary napkins and so on.
Designers take the dot of the letter “i” in a shape of a heart, they create the heart shape as an abstract symbol which interprets correct choice.
Letters BABY interior design is a combination of irregular square, looks very design sense and unique brand recognition, conveys that each BABY is not the same individual. Thus the rigid interior and the logo of the round outline form a sharp contrast, transfer brand’s value outside soft inside strong.
Logo contour rounded processing, reflecting soft skin, fit the maternal and infant industry attributes. The font skeleton is upright and stable, expressing brand trust and stability, and implying the brand’s concept of technological innovation as the core competitiveness.
海量鲸吸是产品的核心卖点，所以选取自然界体态最大的的鲸鱼为辅助图案的原型。将鲸鱼翅膀艺术化处理，通过设计他们希望给予传统鲸鱼一种全新的阐释。
辅助图案的颜色保留了品牌色——蓝色与粉色，蓝色与鲸鱼及其生长环境相同，象征自然、环保; 粉色象征可爱、love，契合母婴行业属性。
“Ocean core” is the core selling point of the product, therefore the designers choose the largest whale in nature as the prototype of the auxiliary pattern. By artistic treatment of whale wings, they hope to interpret traditional whale in a fresh manner.
The colors of the auxiliary pattern remain the brand colors — blue and pink. Blue is the same as the whale and its growing environment, symbolizing nature and environmental protection. Pink symbolises cute and love, which fits the attributes of maternal and infant industry.
