HIBABY海绵贝贝
吉祥物设计 / VI设计 / 品牌命名 / 品牌设计 / 包装设计
海绵贝贝是母婴用品品牌，产品已畅销国内所有城市。产品系列涵盖婴儿纸尿裤、拉拉裤到一体裤产品、柔纸巾、湿巾、洗护用品、卫生巾等。
HIBABY is a brand of maternal and infant products, products have sold well in all domestic cities. Product range covers baby diapers, toddler pants, cotton soft towel, wet wipes, baby body-wash product, sanitary napkins and so on.
海量鲸吸是产品的核心卖点，所以选取自然界体态最大的的鲸鱼为辅助图案的原型。将鲸鱼翅膀艺术化处理，通过设计他们希望给予传统鲸鱼一种全新的阐释。
辅助图案的颜色保留了品牌色——蓝色与粉色，蓝色与鲸鱼及其生长环境相同，象征自然、环保; 粉色象征可爱、love，契合母婴行业属性。
“Ocean core” is the core selling point of the product, therefore the designers choose the largest whale in nature as the prototype of the auxiliary pattern. By artistic treatment of whale wings, they hope to interpret traditional whale in a fresh manner.
The colors of the auxiliary pattern remain the brand colors — blue and pink. Blue is the same as the whale and its growing environment, symbolizing nature and environmental protection. Pink symbolises cute and love, which fits the attributes of maternal and infant industry.
吉祥物可以链接情感、吸引顾客，所以我们认为它在设计中扮演十分重要的角色。
吉祥物原型是蓝鲸，蓝鲸是地球上体积最大的哺乳动物，蓝鲸在拉丁语中表达“强健”的含义。蓝鲸寓意安全、母爱、健康，高度吻合品牌理念。
吉祥物整体设计秉承少即多的设计哲学，设计风格简洁、现代、精致。设计师通过将蓝鲸拟人化，为品牌量身打造精致的、可爱生动的品牌形象恰到好处的展示了品牌的高级感。
除了这些，设计师巧妙运用品牌色以及识别符号，使吉祥物与品牌识别系统保持高度一致性。
Mascots can connect emotions and attract customers, so we think they play a very important role in the design.
The mascot is based on the blue whale, the largest mammal on Earth, meaning “robust” in Latin. Blue Whale means safety, maternal love, health, highly consistent with the brand concept.
Mascot overall design adhering to the design philosophy of less is more, and the design style is simple, modern, exquisite. By personifying the blue whale, the designer tailor-made exquisite, lovely and vivid brand image that excellently represents the brand’s advanced sense.
Apart from these, via the ingenious usage of brand’s color and identification symbol, designers keep a high consistent between the mascot and the brand identity system.
