MYCUTE 萌芽可萌
LOGO / 品牌设计 / 品牌命名 / VIS
萌芽可萌作为中国母婴中高端品牌，有着丰富的纸尿裤类产品生产研发经验，产品囊括了自然呵护系列纸尿裤、拉拉裤、棉柔巾、柔纸巾、婴儿洗衣液、婴儿抑菌皂、婴儿洗护产品等产品。萌芽可萌与其母公司郑州甄悦企业管理有限公司一直注重提升纸尿裤类产品的质量、安全和实用性。
萌芽可萌从纸尿裤原料的选择（全球选材），加工的工艺（全球一流工艺与世界顶级设备），保存的方式等多方面着手，使每一款纸尿裤都是精品，在用心呵护每一位宝宝的同时，给每一个家庭带来更多爱与欢乐。
MYCUTE is a high-end brand in China maternal an infant industry, which has a wide experience of research & development production of diapers. MYCUTE and its parent firm are exploring ways towards improvement of quality, safety and practicability. Due to this, MYCUTE is popular among city ladies from its launch. The product portfolios have been perfectly meeting various baby care requirements, such as diapers, toddler pants, cotton soft towel, baby washing liquid, baby antibacterial soap, baby body-wash product and so on.
MYCUTE concentrates on creating maternal and infant products.Throughout all the process, they mainly work from the following three aspects.select raw materials from around the world, use the world’s top technology and the world’s top equipment, take the best storage on the market.Therefore, every diapers from MYCUTE is a competitive product. In their opinion, they aim to reach a target that while taking care of every baby, we will bring more love and joy to every family.
标志整体采用非衬线体设计，凸显稳重、国际化、严谨、高级感。对字母Y进行了品牌符号化设计，把Y字母设计为初生的芽，象征刚刚出生的宝宝，并且与品牌名称相呼应，同时也形似双手捧着的造型，寓意着呵护宝宝。
Designers have created a tailor-made brand’s font which is a sans serif typeface with very characteristic details which are used to build the brand, with the capitals giving an elegance and a sense of trust so as to upright and steady, international, professional and preciseness as well as deluxe sense. Letter Y is designed as brand’s super symbol，which looks like seed newly sprout, which symbolises newborn baby as well as the same meaning of brand’s Chinese name. While it also resembles the shape of holding hands, means to take care of the baby.
