MYCUTE 萌芽可萌婴儿纸尿裤及拉拉裤包装设计
包装设计 / LOGO / 品牌设计 / 品牌命名 / VIS
萌芽可萌作为中国母婴中高端品牌，有着丰富的纸尿裤类产品生产研发经验，产品囊括了自然呵护系列纸尿裤、拉拉裤、棉柔巾、柔纸巾、婴儿洗衣液、婴儿抑菌皂、婴儿洗护产品等产品。萌芽可萌与其母公司郑州甄悦企业管理有限公司一直注重提升纸尿裤类产品的质量、安全和实用性。
萌芽可萌从纸尿裤原料的选择（全球选材），加工的工艺（全球一流工艺与世界顶级设备），保存的方式等多方面着手，使每一款纸尿裤都是精品，在用心呵护每一位宝宝的同时，给每一个家庭带来更多爱与欢乐。
MYCUTE is a high-end brand in China maternal an infant industry, which has a wide experience of research & development production of diapers. MYCUTE and its parent firm are exploring ways towards improvement of quality, safety and practicability. Due to this, MYCUTE is popular among city ladies from its launch. The product portfolios have been perfectly meeting various baby care requirements, such as diapers, toddler pants, cotton soft towel, baby washing liquid, baby antibacterial soap, baby body-wash product and so on.
MYCUTE concentrates on creating maternal and infant products.Throughout all the process, they mainly work from the following three aspects.select raw materials from around the world, use the world’s top technology and the world’s top equipment, take the best storage on the market.Therefore, every diapers from MYCUTE is a competitive product. In their opinion, they aim to reach a target that while taking care of every baby, we will bring more love and joy to every family.
自然呵护系列纸尿裤是一款全新升级产品，旨在给消费者带来更天然舒适体验。创作团队从卖点提炼、包装命名、创意设计、绘制插画、字体设计、确认工艺等方面着手，希望包装可以与消费者产生共情，直接刺激消费者购买。
设计师巧妙运用童趣的字母和随意涂鸦的符号，结合清新洁净的色彩，给消费者带来强烈的直观感受——干净自然、天真童趣。
Nature Care series diaper is a new and upgraded product, aiming to bring more natural and comfortable experience to consumers. The creative team starts from the aspects of selling point refining, packaging naming, creative design, illustration, font design and confirmation process, hoping that packaging can generate empathy with consumers and directly stimulate consumers to buy.
Designers redesign letters in the child interest style, and cleverly use graffiti symbols, combine with fresh and clean colors, to bring consumers a strong intuitive feeling – clean and natural, innocent and child interest.
