MYCUTE 湿厕纸包装设计
包装设计 / LOGO / 品牌设计 / 品牌命名 / VIS
萌芽可萌作为中国母婴中高端品牌，有着丰富的纸尿裤类产品生产研发经验，产品囊括了自然呵护系列纸尿裤、拉拉裤、棉柔巾、柔纸巾、婴儿洗衣液、婴儿抑菌皂、婴儿洗护产品等产品。萌芽可萌与其母公司郑州甄悦企业管理有限公司一直注重提升纸尿裤类产品的质量、安全和实用性。
萌芽可萌从纸尿裤原料的选择（全球选材），加工的工艺（全球一流工艺与世界顶级设备），保存的方式等多方面着手，使每一款纸尿裤都是精品，在用心呵护每一位宝宝的同时，给每一个家庭带来更多爱与欢乐。
MYCUTE is a high-end brand in China maternal an infant industry, which has a wide experience of research & development production of diapers. MYCUTE and its parent firm are exploring ways towards improvement of quality, safety and practicability. Due to this, MYCUTE is popular among city ladies from its launch. The product portfolios have been perfectly meeting various baby care requirements, such as diapers, toddler pants, cotton soft towel, baby washing liquid, baby antibacterial soap, baby body-wash product and so on.
MYCUTE concentrates on creating maternal and infant products.Throughout all the process, they mainly work from the following three aspects.select raw materials from around the world, use the world’s top technology and the world’s top equipment, take the best storage on the market.Therefore, every diapers from MYCUTE is a competitive product. In their opinion, they aim to reach a target that while taking care of every baby, we will bring more love and joy to every family.
湿厕纸是一款新升级的细分市场产品，与湿巾不同的是湿厕纸可擦除大肠杆菌、金黄色葡萄球菌等细菌，另外湿厕纸在水里可冲散，但湿巾不可以。
创意团队根据现阶段的市场消费习惯、消费者认知及产品痛点，提炼包装的主卖点是擦除细菌。设计灵感亦是来源于此，包装主画面描绘出擦除“可爱”细菌的情景。当顾客从产品包装中获得共鸣，品牌主理人的理念才算成功传达。
Flushable wipes is a newly upgraded market segment product. Different from wipes, flushable wipes can wipe bacteria such as E. coli and Staphylococcus aureus. In addition, flushable wipes can be washed away in water, but wipes can’t.
According to the current market consumption habits, consumer cognition and product pain points, the main selling point of packaging is to erase bacteria. This is the inspiration for the design, The main illustration of the package depicts the erasure of “cute” bacteria. When customers get resonance from the product package, the concept of the brand manager can be successfully conveyed.
